• Cutting-edge token sale platform with user-centric design and advertising functionality
• Robust cloud infrastructure that ensures stability and high performance, even during peak loads
• Consistent platform growth, reaching tens of thousands of daily active users within six months
• A complete branding package, including a custom logo and brand guidelines

Token sales face significant challenges when raising capital on different channels. Our client, an expert in the digital market, approached us to build the token sale advertising platform from scratch, ensuring seamless UX, deep analytics capabilities, and robust reporting features.

The key challenge was to create an intuitive and scalable platform that would cater to multiple user roles while maintaining high performance and security.

• A request for a performance-based crypto advertising platform with multi-role functionality
• Requirements for real-time data and the ability to maintain high performance during rapid user growth
• A need for a user-friendly interface that ensures seamless navigation
• An inquiry to develop a unique visual identity, including a logo and brand guidelines

Our process began with an in-depth discovery phase, collaborating with the client to define goals and expectations. We conducted a competitive analysis, using platforms like Meta Business Suite and Google Ads, as benchmarks, to identify advertising best practices. Moreover, the research revealed three key industry challenges:

• Inconsistent listing formats across different platforms
• No CMS for streamlined project management
• Disconnection between advertising costs and investment returns

Through workshops, we refined the platform's requirements, ensuring that the final product addressed these gaps with accessible information, a user-friendly design, and intuitive workflows.

After analyzing the ICO listing market, we created a mood board that set the foundation for the platform's design. Our team explored three design concepts, refining them based on client feedback before selecting the final version.

• 280 unique design layouts, covering all platform interactions
• The design emphasizes ease of navigation and a clear visual hierarchy
• A full-stack design system ensuring scalability and consistency

Beyond designing the platform's interface, we also developed unique branding to establish a strong market presence. 

• Logo and logo book
• Typography and color palette
• Brand guidelines for consistent visual representation
• Logo animations to enhance brand recognition

The platform was built to support four main user types:

• Investors

  Discover ICO projects, access detailed analytics, and seamlessly navigate to project websites.

• Advertisers

  Manage ICO applications, create and monitor ad campaigns, and track performance with real-time analytics.

• Publishers

  Integrate HTML widgets on their websites to display ads and drive traffic to advertisers.

• Support Team

  Oversee customer data and approve advertiser applications to maintain platform integrity.

A dedicated dashboard enables users to track market activity, compare key indicators, and manage campaigns effortlessly. The design prioritizes clarity, ensuring users focus on data rather than distractions.

To enhance accessibility, the platform supports multiple authentication options (email, phone, Google, Facebook, etc.), allowing users to log in seamlessly while maintaining data integrity.

The platform is hosted on AWS Cloud with a Managed Kubernetes Cluster for scalability. Both frontend and backend services were containerized using Docker, while Managed PostgreSQL Aurora ensured reliable and scalable data storage.

The combination of modern frameworks, containerization, and robust cloud infrastructure allowed the platform to handle rapid growth while maintaining stability and performance.

The platform includes an internal balance system powered by Stripe payments, allowing advertisers to launch and track campaigns seamlessly. Detailed analytics provide insights into page views and traffic sources.

Clients can generate HTML widgets or snippets that integrate into any website, allowing for flexible promotion of their tokens as a block or dedicated page.