• A custom-built luxury real estate platform offering advanced property search
• A unified admin panel integrating two separate CRMs for seamless management
• An intuitive page builder with SEO best practices from the start
• A luxurious design overhaul with modern visuals and exceptional UX
   

Our client is a globally recognized leader in luxury residential and commercial real estate. As part of their ongoing expansion into new markets, they needed a robust digital platform tailored specifically for the Middle East region. They approached our team to develop a high-end property listing platform that would align with their brand and meet the expectations of their discerning clientele.

• A request for sleek, sophisticated design that reflects the luxury nature of their offerings
• Need for advanced functionality to streamline property discovery
• A custom-built admin panel for flexible and efficient content management
• The need for easy optimization of property pages for better Google search visibility

The project began with a comprehensive discovery phase to ensure alignment with the client’s business objectives and challenges. This research phase shaped the development of a user-focused, feature-rich real estate platform.

• Understanding the client’s goals, workflows, and challenges to ensure a tailored approach
• Identifying key components such as property listings, filtering systems, and dynamic content blocks
• Seamless integration of customer relationship management tools to streamline operations
• Designing a platform that effectively serves both residential and commercial real estate needs

Our design team crafted a refined visual identity that reflects the brand’s upscale positioning while introducing a modern, user-friendly experience across the entire platform. We developed a cohesive design system with custom iconography, a non-traditional layout grid, and richly styled content components that elevate both aesthetics and usability.

From high-end property pages to immersive user journeys and editorial-style blog layouts, every element was carefully considered. We also ensured all designs were SEO-friendly from the ground up — blending beauty with functionality to meet both branding and performance goals.

The client originally had two separate CRMs — one for residential and one for commercial properties, each operating with its own data structure and admin interface. Instead of replacing them, we developed a custom admin panel that integrated both into a single unified platform.

This centralized system acted as a powerful layer on top of the existing CRMs, synchronizing data across property listings, agents, and locations. The admin panel streamlined internal workflows, eliminated redundancy, and resolved long-standing issues like duplicate entries, inconsistent IDs, and typos.

To give managers complete freedom over content, we built a custom CMS within the admin panel. It included a modular page builder, allowing users to easily create and update pages by selecting from pre-built components like headers, filters, contact cards, and property blocks.

Recognizing the bilingual needs of the UAE market, we implemented automatic Arabic-to-English translation for property descriptions. Since managers primarily entered content in Arabic, this feature ensured consistent, high-quality English versions with minimal manual effort. Combined with full support for right-to-left (RTL) layouts, the platform delivered a seamless experience for users in both languages.

The platform allows users to filter between residential and commercial properties, offering tailored experiences for each property type. The platform allows users to filter properties by price, size, location, property type, and more. This filtering mechanism ensures that users can quickly find the properties that best fit their needs.
 

We developed several contact forms such as ‘Contact Us’, ‘Make an Enquiry’, and ‘Book a Viewing’, which are routed dynamically to the correct property manager based on the property type and manager role. Admins also receive automatic email notifications when users submit any of these forms, ensuring a streamlined communication process.

We integrated 360° virtual tours, offering an engaging experience for users exploring properties online. This feature helps potential buyers visualize the properties without needing to visit in person.

A comprehensive mortgage calculator allows users to calculate their monthly payments based on customizable inputs:

• Property price 
• Downpayment percentage
• Loan duration 
• Interest rate 
• Monthly payment 
• Dropdown for currency selection: AED, USD, EURO, GBP

We integrated custom Google Maps with property markers, enabling users to view property locations on the map and calculate distances between properties and other relevant locations. The platform also offers “Similar Properties” suggestions based on geolocation, using latitude and longitude for distance calculation.
 

Each property page allows users to download a detailed brochure with more information about the property, offering a high-end touch to the browsing experience.

To enhance credibility and user experience, we created key trust-building sections like “Our Services,” “About Us,” “Meet the Team,” and more. Each page was designed to reflect the brand’s luxury identity and provide clear, informative pathways.

A key addition was the blog section, designed to share industry insights, company news, and expert real estate advice. This not only added substantial value for users but also played a crucial role in boosting SEO by targeting strategically chosen keywords related to luxury real estate and the Middle East market.

To ensure the platform was fully optimized for search engine visibility we partnered with a top-tier SEO agency to integrate best practices from the ground up. The team delivered a comprehensive suite of SEO components and guidelines, including a relevance map with meta tags and sample URLs, technical requirements for developers, and a logically structured site hierarchy, alongside other essential on-page SEO enhancements.