Digital Product Design

Our design approach is based on the principles of Design Thinking and Human-Centered Design, with a deep dive into all business aspects

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We create digital products that grow businesses and provide meaningful and relevant experiences to users

  • Redesign
  • MVP for start-ups
  • UX/UI Audit
  • Research methods
  • Interactive prototyping
  • Usability testing
  • UI design
  • Adaptive and responsive design
  • Design system
  • Motion design
  • Branding
  • Accessibility and inclusivity

Our design process is based on

  • Design Thinking

    It is a problem-solving methodology that centers around user needs and empathy to create innovative solutions. The core idea of Design thinking is not to limit oneself to traditional approaches but to provide room for creative and experimental thinking to achieve innovative outcomes.

  • Human-centered design

    It is a philosophy and practice that places people at the center of the product, service, or system development process. The main idea is to focus on the needs, preferences, and experiences of users during the design phase, ensuring that the resulting solutions align with their expectations and requirements.

Our approach to design

We will go through all the stages, including gathering requirements, researching the business and business goals, researching users and their needs, as well as prototyping and testing with users.

UX Discovery Phase
Ideation & Prototype
UI Design

UX Discovery Phase

We will go through all the stages, including gathering requirements, researching the business and business goals, researching users and their needs, as well as prototyping and testing with users.
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  • Market research and business analysis

    This phase focuses on market research and project business aspects, involving information gathering and analysis.

    • Prep & Secondary research
    • Stakeholder interviews
    • Competitive analysis
    • SWOT analysis
  • User research

    This phase is centered around understanding and empathizing with users. The primary focus is on their needs, desires, and problems.

    • Proto-personas
    • User interviews
    • Surveys
  • Define the problem & results interpretation

    This phase focuses on identifying clear problems and user needs through a detailed analysis of research results gathered in earlier phases, interpreting them in terms of potential causes and consequences.

    • Empathy mapping
    • Customer journey map (CJM)
    • Value proposition canvas (VPC)

Are you ready to talk?

Working together takes some practice to get in sync, but once we find our rhythm, the result can be magical!

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Our case studies

Tools we use
  • figma
  • axure
  • webflow
  • lottieFiles
  • sketch
  • marvel
  • hotjar
  • useberry
  • ganalytics
  • miro
  • adobeXD
  • adobePhotoshop
  • adobeIllustrator
  • adobeAfterEffects
  • blender

Industries we work with

  • FinTech

  • Healthcare

  • Real Estate

  • E-Learning & EdTech

  • Lifestyle & Social

  • Energy

  • Retail & Distribution

  • Automotive

Our recognitions

FREQUENTLY ASKED QUESTIONS

Got more questions?
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  • Is it possible to successfully launch a product without conducting research?
    As world practice shows, this approach is not very effective. Products are created to solve the problems and needs of users, bringing profit to the company. Without identifying these needs, conducting in-depth interviews, and testing the solution on potential users, the developed product may be ineffective because it will be based on the hypotheses of the team and stakeholders.
  • Why is it necessary to design a product based on user research and not on one's own hypotheses and visions?
    According to the report "The Top 12 Reasons Startups Fail 2021," 35% of startups fail because the product does not meet the needs of users, i.e., it does not fulfill its assigned tasks.
  • What will I get after conducting UX research, and will stakeholders be involved?
    You will participate in design workshops and receive comprehensive reports with all the information gathered (including photos, video and audio recordings, and documents).
  • What are the main necessary steps for getting a product that will meet the needs and solve the problems of the users?
    It all starts with researching the industry, competitors, and business goals. Afterward, the design team will define the target audience, develop hypotheses, and conduct interviews. The next phase will aim at generating ideas to solve users' problems. The prototyping and testing phases are the final stages.
  • If I'm not sure what I need to do to redesign my product, can I get an expert opinion?
    Yes, of course. For this, we can test your product for usability and provide a UX audit. This report will outline all the problem areas of your product along with a list of recommendations for their elimination.

what customers say

Michael Askew

CEO, ASKWHO

Simon Nilsson

Co-CEO, Work-Wide Group

Dr. Arne-Rasmus Draeger

Executive, ACARiS

Samuel Bleakly

Marketing Director, Coto World

Philip Ly

CEO, LES Automotive

Vance Heron

CTO, PeteHealth

Tobias Sturesson

CEO, Fervent

Alex Reizer

Product Manager, Kadabra

Shlomie Singer

Co-Founder & Owner at uBranded

Artyom Popov

Co-Founder at Escape Room

Michal Nowakowski

Founder in a Castles.today

Alex Ostroverkh

CEO at PettersonApps

Mariya Osnovina

Brand Manager – Intersono IVF clinic

Waleed Kharma

Managing Director, Foxtrapp

Pavlo Lysy

CEO & Founder, Panem

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    Serhiy Lavrynenko CEO
    Serhiy Lavrynenko
    CEO
    Halyna Kharambura COO
    Halyna Kharambura
    COO