UX DESIGN PROCESS: 12 OUT OF 21

Point of view (POV) - Problem statement & How might we (HMW) questions

This is one of the main stages of Design thinking, which will indicate the problems that your users want you to solve with your design. To write the problem statement, use the Point of View (POV) structure, which will help you write all your design problems correctly, which will subsequently be preformulated into How might we (HMW) questions so that you can start brainstorming solutions at the Ideation stage for using certain methodologies.

UX DESIGN PROCESS: 10 OUT OF 21

Empathy mapping (uncovering insights & identifying needs)

The empathy map allows us to summarize the results of the research after interviews with users, as well as to identify common patterns that allow us to identify insights and determine the needs of our users.

UX DESIGN PROCESS: 11 OUT OF 21

User personas

The representational part of the target audience of the product. Has common behaviors, goals, and motivations and is based on real user research. This method is part of the User-centered design (UCD) framework.

UX DESIGN PROCESS: 9 OUT OF 21

Surveys

This low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential or existing users.

UX DESIGN PROCESS: 8 OUT OF 21

Focus groups

One of the most important marketing tools for researching user needs.