Smart Design That Drives User Engagement

Discover OTAKOYI’s approach to intuitive and impactful design — covering UX/UI principles, user-centered strategies, and creative solutions for digital products.
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August 22, 2022|7 min read
UI/UX Design Cost And The Factors It Depends On
How To Avoid Overpaying For App Design Without Compromising Its Quality Of course, none of us like paying too much, especially if it is not justified. In order to feel confident about the UI UX de...
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December 15, 2021|5 min read
User interviews (based on proto-persona) & Hypothesis
UX DESIGN PROCESS: 7 OUT OF 21 The best method that will allow you to test your hypotheses with the help of feedback from users, and thus find out real problems, get insights from the target audi...
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November 28, 2021|11 min read
Business process model and notation 2.0+ (BPMN)
UX DESIGN PROCESS: 6 OUT OF 21 BPMN is a system of symbols for modeling business processes, which allows you to illustrate the business for a team or client and validate your understanding of the...
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November 5, 2021|4 min read
SWOT analysis
UX DESIGN PROCESS: 5 OUT OF 21 An analysis applied to strategic planning that identifies strengths and weaknesses, as well as opportunities and threats. SWOT analysis is a strategic planning to...
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October 21, 2021|6 min read
Business model canvas (BMC)
Stage 1: Business Research Examples: Business model canvas (BMC) _ A strategic tool for describing the business model of a new or existing offline business. The business model logic...
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October 5, 2021|6 min read
Kick-off meeting & Stakeholder interviews
  Stage 1: Business Research _ Events that will help the team start the project as efficiently as possible (come to the same vision and understanding of the project). A kick-off meet...
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September 29, 2021|3 min read
Preparatory & Secondary research (Desk research)
Stage 1: Business Research Examples: Preparatory & Secondary research (Desk research) _ A perfect way to gather important info about a client’s industry and find existing ...
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September 3, 2020|11 min read
What is the Difference between Web Design and UI UX Design
What’s the difference between UX/UI and Web Design and what they actually are? Are UI and UX design two separate notions? Which one to choose then? Many questions yet so few direct, comprehen...

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Serhiy Lavrynenko

Volodymyr Hodiak

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