travelling
case study

Digital Transformation Journey for a Global Recruitment Leader

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We partnered with a multilingual recruitment agency, to scale their digital platform. What began as a custom admin panel for 5 sites grew into 9 websites with redesigns, performance upgrades, new features, and integrations.

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Sweden
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Ongoing
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Recruitment / HR Tech
Team Members
1 Frontend Developers
1 Backend Developer
1 QA Engineer
1 Project Manager
1 UX/UI Designer
1 DevOps Engineer
1 Business Analyst
1 Wordpress Developer
workwide group

Learn how our client got:

  • Expanded from 5 to 9 multilingual recruitment websites using a unified multi-tenant architecture
  • Custom admin panel and two-way CRM sync streamlined workflows, cutting manual tasks and saving time
  • Improved the cloud infrastructure, cutting costs by 33% and boosting scalability and reliability
  • Mobile-first redesign with improved UX/UI streamlined the application process, reduced drop-offs, and increased conversions
  • Smart filtering and vacancy-specific screening improved lead quality and pre-selection efficiency

TECHNOLOGY STACK

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TAILWIND CSS

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NUXT.JS

CHALLENGE

Workwide is a multilingual talent acquisition company helping people find jobs abroad. Before partnering with us, they managed five websites for different countries. As their international presence grew, maintaining and updating these standalone websites became increasingly inefficient. The client sought a more scalable, centralized solution to support their growing business and improve internal workflows. That’s when they turned to us.

The client's input

  • Fragmented management: Each site updated separately, causing inconsistency and delays.
  • No central panel: Jobs, candidates, and employers couldn’t be managed in one place.
  • No multi-tenant setup: Multiple domains required separate, costly setups.
  • Missing integrations: Lack of third-party tools slowed recruitment workflows
  • Scalability limits: Infrastructure couldn’t handle growing sites and users.
Simon Nilsson

OUR APPROACH

When we began the project, the client had 5 recruitment websites. Through close collaboration and a unified technical approach, we transitioned them to a scalable multi-site architecture. This allowed us to grow their ecosystem to 9 country-specific job portals. The expansion was smooth, efficient, and set the foundation for further growth.

SCALE STARTS 
WITH DESIGN

Initially, another agency handled the design while we focused on development. However, being the total perfectionists, we identified key issues limiting the platform’s growth:

  • Poorly structured design system
  • Visual inconsistency across pages
  • Inability to scale or reuse components efficiently

We led a redesign prioritizing consistency and scalability—refining components, establishing clear UI patterns, and unifying the product’s structure. By integrating UX improvements like FOMO-driven elements to boost conversions, we delivered not only a polished interface but a flexible design system that accelerated development and simplified future scaling.

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workwide group

Prioritizing mobile first

With over 70% of users accessing the platform via mobile, we adopted a Mobile First approach, like traditional responsive design workflows. We ensured an intuitive, fast, and app-like interface that works seamlessly across all devices.

mobile first design

PLATFROM 
CORE UPGRADE

The existing WordPress sites were rebuilt with a Laravel-based backend, modernizing the technology stack for better performance and scalability.

Custom admin panel & CRM

The platform was integrated with the client's CRM through a two-way synchronization. New job listings are pushed directly from the CRM, and candidate applications are sent back, streamlining the recruitment workflow and reducing manual input.

Cost-optimized 
cloud infrastructure

We migrated the platform from Amazon Elastic Container Service to Amazon Elastic Kubernetes Service, creating a cloud infrastructure that is both more cost-efficient and technically flexible. With autoscaling, optimized resource usage, and enhanced deployment pipelines, we improved reliability, reduced costs, and set the foundation for future scalability.

  • 33% reduction in hosting costs, achieved within the first three months post-migration.
  • Increased developer velocity with Kubernetes-native workflows, enabling faster and more reliable deployments.
  • Future-proofed infrastructure, making it easier to scale new microservices, integrate CI/CD pipelines, and adopt advanced Kubernetes-native tools.

Boosted conversions

After detecting high drop-off rates during the application process, we reimagined the form and overall application journey. The redesign simplified the user flow, significantly reduced drop-offs, and kept candidates engaged from start to finish.

website transformation

They have a huge amount of talent and in-depth technical knowledge. We have now successfully launched our website and we see improvements across board, new account signups are coming in stronger than expected and we're ready to scale up our product development on this new platform we've built together with OTAKOYI

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Simon Nilsson

Co-founder, Workwide Group

CANDIDATE-CENTRIC 
FEATURES

Candidate filtering

To further refine lead quality, we implemented automated qualification logic. Each job posting is tied to a set of pre-defined criteria. If a candidate meets all of them, they are labeled as "qualified" and prompted to move forward. If they don’t, they are placed in a lower-priority segment, preventing unqualified leads from overwhelming the recruitment team.

Recruitment platform mobile adaptive version
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Vacancy-specific questions

Recruiters can tailor each job listing with unique screening questions, which makes the pre-selection process more relevant and efficient.

man and woman looking at the phone screen
workwide features

Integration with external job 
posting platforms

The system is connected to third-party organizations and government job portals in Sweden and Denmark, allowing vacancies to be automatically published on official external sites and broadening candidate reach.

Third-party integrations

Integrated external tools like Zoho, Calendly, and Trengo with two-way sync. This streamlined workflows, reduced manual tasks, and increased operational efficiency, expanding platform functionality to support business growth.

3rd party integrations to the platform

Advertising tools

Integrated advertising opportunities to create additional platform monetization, while also highlighting useful services for users, such as accommodation options or English courses, improving engagement and value.

 banners on the website
girl in the city

Ongoing support and maintenance

We provide continuous support and maintenance to ensure the platform runs smoothly and efficiently. This includes regular updates, bug fixes, and the addition of new features to keep the system up-to-date and aligned with evolving user needs.

BEYOND THE CODE:
REALTALK PODCAST

Simon Nilsson, the Workwide Group Co-Founder, joined our CEO Serhiy Lavrynenko on the RealTalk Podcast to share insights from his journey. He spoke about building a global multilingual hiring platform, overcoming challenges during the pandemic, navigating talent shortages, expanding abroad, and collaboration between OTAKOYI and Workwide Group.

realtalk podcast

The client's team is a pleasure to work with. We share values, a similar approach to work, and clear communication, which makes this project one of my favorites. We strive to stay aligned with the client’s business situation and needs, adjusting our development process to match their goals, priorities, and budget.

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Vlad Marchuk

Back-End Developer, OTAKOYI

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