• Rapid development of a feature-rich e-commerce platform
• Complete visually striking UI/UX design for the platform
• Seamless functionality for three distinct user groups: Sellers, Buyers, and Platform Staff
• Effortless platform management for marketplace administrators

Despite our extensive experience with e-commerce projects, this one presented unique challenges. The platform had to seamlessly serve multiple user types while ensuring smooth interactions between them.

Additionally, Webflow’s built-in e-commerce features are limited. Implementing essential functionalities such as a wishlist, user accounts, and an advanced shopping cart demanded custom solutions and creative workarounds to push Webflow’s capabilities.

• Request seamless interaction between different user groups
• Needed a distinct and engaging user experience
• Required efficient management of marketplace activities
• Preferred Webflow development for its flexible CMS capabilities

Our approach for similar projects follows these key steps:

• User Research & Interviews

  Understanding the needs of brands, buyers, and marketplace staff.

• Market & Competitor Analysis 

  Aligning design and strategy with industry trends.

• Creative UI/UX Concept

  Developing a clean, modern, and immersive shopping experience.

• Iterative Design Process

  Refining the platform continuously through client collaboration and testing.

• Development & Ongoing Support

  Implementing the platform with Webflow tools and custom code when necessary.

The marketplace is built around the core values of innovation and exclusivity, offering a curated space for emerging fashion brands to reach a wider audience. The platform's design combines cutting-edge aesthetics with intuitive navigation.

The marketplace not only highlights unique, hard-to-find brands but also fosters a sense of community where buyers and sellers can easily connect. The user interface has been designed to be sleek and contemporary, with clear visuals and smooth transitions, all while maintaining the exclusivity of the brands featured.

The development process began with a pre-made design, ensuring quick turnaround times and consistency throughout the project. This approach allowed us to focus on fine-tuning functionality while maintaining the integrity of the design.

The core objective was to evaluate Webflow’s capabilities to meet the diverse needs of an e-commerce platform. Through careful testing and integration, we leveraged Webflow’s flexibility.

Webflow’s e-commerce CMS stands out with its intuitive interface and powerful functionality, closely resembling the regular CMS but with specialized features tailored to e-commerce. One of the key advantages is the ability to create product variants such as color, size, and other customizable options.

Webflow automatically generates a table for managing product variants, tracking quantity, setting pricing (including discounts), and defining additional parameters like SKUs or product categories. The CMS also offers dynamic content management, allowing products to be easily organized into categories, filtered by attributes, and displayed in a highly customizable layout.

Webflow E-commerce doesn’t offer built-in user profiles or a wishlist feature, but we overcame this limitation by integrating Wized with a database solution like Airtable. This integration allowed us to create a custom user experience where customers can save their favorite products and manage personal profiles.

As an E-commerce solution, Webflow has its limitations and the lack of essential features such as a wishlist, user profiles, and limited payment system options (only PayPal and Stripe can be connected).

However, for this platform our team found a solution to extend Webflow e-commerce functionality — by combining Webflow + Smootify + Shopify. Using Webflow + Smootify + Shopify together for an e-commerce project provides several significant advantages.

• A powerful visual editor for creating unique designs without Shopify’s limitations.
• Flexible UI/UX customization without coding.
• Built-in hosting and performance optimization.

• A robust infrastructure for order processing, payments, and product management.
• A vast App Store with ready-made solutions for extending functionality.
• Support for various payment gateways, including Shopify Payments, PayPal, and Stripe.

• Allows embedding a Shopify catalog into Webflow without Shopify Theme limitations.
• Enables using Webflow for storefront design while leveraging Shopify for order management.
• Simplifies the integration of shopping carts, product variations, and checkout.

• Flexibility

  Custom design in Webflow + Shopify’s stability.

• Convenience

  Easier product and payment management.

• Scalability

  Easily integrates with other services (e.g., CRM, marketing tools).

• Faster Development

  Quicker e-commerce project launch compared to custom development.