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MLS Software Development: How Can It Benefit Your Real Estate Business?

Serhiy Lavrynenko
Serhiy Lavrynenko
May 15, 2023 14 min read 2022 views
May 15, 2023 14 min read 2022 views
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Whether you’re a seasoned real estate professional or just starting out in the industry, MLS software is a game-changer for your business that you won’t want to miss. This revolutionary technology transforms the way realtors do business, streamlining their real estate operations and boosting their audience. 

Before you decide to commit to a multiple listing service system, learn more about what advantage you can gain with real estate MLS software development, which must-have features you should include, and how a professional team can help you build a custom MLS solution. 

MLS Software Development: What is it? 

The fast-paced real estate industry requires having an up-to-date centralized database of properties, enabling seamless searching and analysis of property listings. Multiple Listing Service (MLS) software is an out-of-the-box solution to help a real estate agent manage a large amount of data daily. 

Typical multiple listing service real estate software includes: 

  • Searchable MLS listing with customizable searches and personal real estate listing history; 

  • Contact manager tools for categorized contacts and leads; 

  • Secure client portal;

  • Listings and contract management; 

  • Team management.

Custom MLS solutions can put your business ahead in the game and help you reach success faster! Let’s find out more!

Benefits of Using MLS System in The Real Estate Portal 

Multiple Listing Services software sounds good on paper, but is it beneficial in the real world? Absolutely! MLS software real estate solutions provide various advantages for industry professionals and first-time or experienced buyers. Let’s dive to see what benefits using MLS brings.

Streamlined and efficient operations

MLS can optimize the whole commercial property management process and improve business efficiency. It significantly reduces manual tasks for real estate professionals and saves their precious time. As a result, they can focus more on helping buyers find their ideal homes.

Improved team collaboration

Thanks to MLS, it’s become easier to organize team cooperation. With the use of the real estate database, team members can easily and faster share information, communicate, and close deals. 

Simplified property listing management

Managing multiple property listings might have seemed a daunting task in the past. However, MLS makes it effortless. Real estate specialists can quickly update or modify property details. Consequently, buyers always have access to the current information.

Access to valuable market data

One more amazing advantage of real estate marketplaces is that they provide real estate professionals with detailed market data. It leads to more informed decisions, as buyers can see properties matching their preferences and budgets.

Broader visibility for property listings

It is important to reach broader audiences in the 21st century. And MLS lets property listings gain more visibility. Therefore, all professionals get a wide range of potential buyers from all over the world.

Superior customer experience

A high level of service is a top priority in all industries. MLS makes it possible to conduct top-notch customer relationship management due to comprehensive and accurate property details.

Secure and reliable data protection

Data security is the number one benefit of MLS systems. All sensitive data (both buyer’s and real estate company’s) is protected. MLS platforms also carry out preventive measures to avoid any possible hazards.

Real Estate MLS System: Must-have Features to Implement

If you want to build a successful commercial real estate development software, here is a list of key features for your MLS system.

Must-have Features to Implement in MLS System for Real Estate

AR/VR integrations 

AR/VR technology integration allows you to provide a cutting-edge tool for immersive and engaging experiences for buyers. VR/AR helps visualize properties, including 3D floor plans, interactive virtual tours, walkthroughs, and more. 

Virtual tour

With the virtual tour, you can offer house hunters an unparalleled viewing experience, showcasing the home’s best features, revealing the property's location, and giving a comprehensive look at the house. 

Contracts and listings management tools

This feature allows unlimited editing, creation, and management of your listings. Additionally, users can create contract templates, edit and sign e-contracts, reply to a listing form, and more, saving time for realtors and improving organization.

Predictive analytics tools

Predictive analytics empowers users, providing valuable insights into the real estate market and helping them make data-driven decisions. 

Filtered search 

If you want to provide an outstanding customer experience, you have to elevate the search engine for your MLS with filtered search. Narrowing down the real estate market by budget, location, or property size helps you to meet buyers’ needs much faster. 

Favorites tab 

Adding “favorites” helps users to organize the most liked properties for sale and keeps buyers more engaged with your online platform. Moreover, when users register on the website to store their favorite housing options, you get active leads interested in your service and will more likely act on your follow-up.

User management

Easy manage permission and access levels for real estate brokers and team members with a user management functionality. MLS system can help improve security, simplify assigning tasks, and more. 

Calculator 

Allow users to crunch the numbers with an easy-to-use calculator and determine the final property’s cost, including taxes, loan integers, insurance rates, and installments.

Connect management 

MLS provides a comprehensive solution to help your business with client management by keeping track of your leads, customer search database, and contacts. Such features allow you to stay in touch, send automatic follow-up emails, and improve communication. 

How to Build an MLS Platform: A Step-by-Step Development Process Guide

The process of building a successful Multiple Listing Service (MLS) system requires more than just coding. We are about to provide you with a step-by-step guide to what the MLS development process includes. In order to meet the needs of both buyers and real estate professionals, this process involves planning, research, and actual execution. If you are ready, let’s break it down into steps.

How to Build an MLS Platform

Step 1: Define goals and requirements

Clearly defining your objectives is the first and most important step. You need to find answers to questions like “What essential features will benefit real estate professionals and buyers?”, “Who is our target audience?”, “What are our goals?”, ”What property type are we working with?”, etc.  Establishing clear requirements is also crucial as it helps align MLS software with the market needs. 

Step 2: Conduct market research

Of course, the next step is to dive into market research. What does it include? First of all, a business analyst needs to analyze the competition, define and understand your target audience, analyze market trends, and identify what all stakeholders need. As soon as you carry out rigorous research, you are able to point out gaps in the market and start building a system with unique value. This step is essential to make you stand out.

Step 3: Create a scalable system architecture

Having figured out what you and your potential customers require, you move on to designing a scalable system architecture. Always keep in mind that your real estate technology should handle real-time updates. One more important step on the way is ensuring secure data storage and efficient navigation. Both features of your system architecture can allow for client satisfaction and potential scalability options. 

Step 4: Partner with a reliable real estate software development company

This step is usually underestimated, However, choosing the right real estate software development team is decisive. Make sure you pick a company with profound expertise in MLS systems, real estate websites, or software like the OTAKOYI company. Our team clearly understands challenges like data security and real estate regulations. You may have peace of mind when we guide you through development.

Step 5: Develop the MLS software

As you can see, software development is a step in the whole process. This is when all the magic happens, meaning when developers bring your vision to life. Engineers, developers, managers, designers, and all other team members take your goals and system architecture and create the functional features for property listings. This stage can’t do without smooth communication to ensure the final product meets your expectations.

Step 6: Test, launch, and deploy

Even the most experienced developers can confirm that only with testing it is possible to ensure that everything works as expected. The testers check all the systems, including security, search functionality, user experience, real estate transactions, etc. If needed, developers fix all the bugs, and afterward your MLS software is ready for launch. However, it doesn’t stop here, as you get a maintenance service, like post-launch, continuous monitoring, and conducting updates. This approach to the development process ensures that your platform runs by the clock.

MLS Software Development Services We Offer

The key to success in the real estate sector is analyzing a large amount of data and properties for sale daily. OTAKOYI offers a range of real estate MLS software development services to help our partners build exclusive and effective tools for attracting new clients and organizing efficient workflow in the team. Discover what we have to offer! 

Custom MLS software development 

We can create a custom solution tailored to your unique needs and requirements with a specific set of features that will enhance the productivity and profitability of your real estate organization. Our MLS systems include comprehensive searches, client payments management tools, advanced analytical tools, and reporting, and they are powered up with open APIs.

MLS App solutions 

With our ahead-of-curve MLS Apps solution, your clients will always have on-the-go mobile access to your services. Multiple listing service application boosts user engagement with real-time notifications about property updates, new listings, any contract development, and more. 

Responsive MLS design 

We want your real estate business to provide professional services. Therefore, we offer responsive design development allowing a seamless experience across all devices and screen sizes. MLS responsive web platform guarantees easier access for clients, enabling them to view and engage with your system anytime.

MLS API integrations

Our experienced developer team offers API integration services, empowering your MLS software with JavaScript components or integrating platforms like Matrix and Innova. We guarantee to deliver you MLS products with an enhanced experience. 

MLS real estate app implementations 

Do you already have an app or software you want to elevate with an embedded MLS system? We got you! We can integrate MLS tools into an already-existing platform, such as project management software for real estate development, realtor applications, and more. 

MLS Listing Software 

With our listing software development service, we create a platform for online usage empowered with Google mapping, comprehensive search, and external data sources. Using MLS listing software, realtors and brokers can showcase, manage, and edit multiple listings on several channels, providing a better house-shopping experience for buyers.

Ready to build your MLS software?

Contact our team and receive an individual approach plan for your future project

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How much should you expect to pay for MLS software development services? 

It’s hard to name the exact cost of MLS software development for real estate firms. Price-building process counts factors like project complexity, used platform, artificial intelligence features, required functionality and features set, and developers’ fees. Currently, the prices can range from $5,000 to $50,000 for a custom MLS. 

Interested in creating an effective MLS system for your business? Reach out to the OTAKOYI team to get more detailed info about the process and a quote for software development! 

How can OTAKOYI help you? 

OTAKOYI can be the key to unlocking your real estate company’s full potential! Our development team has been operating in the industry for years. Hence, we know how to deliver unique and innovative MLS software solutions to help your business thrive! We can build a tailored custom MLS from scratch or implement an MLS system in your active real estate development management software. 

OTAKOYI stands out with exceptional customer service and support. We work closely with our clients to guarantee the product we deliver extends all expectations, meets their unique needs, and aligns with the budget frame! 

Don’t let your company fall behind in today’s competitive real estate market! Contact us to help take your agency to the next level!

FAQ

  • What’s MLS in the real estate business?

    MLS is the backbone of the real estate industry. With MLS software development services, get solutions to facilitate the collaboration between realtors, buyers, and sellers. 
     

  • Can I integrate MLS software with different tools?

    Yes, many MLS software solutions provide APIs, allowing integration with other systems such as marketing tools, CRM systems, analytical platforms, and others. 

  • What are the perks of MLS implementation for realtors?

    With MLS software real estate solutions, real estate agents get: 

    • Increased business efficiency in managing their contacts, listings, and properties;

    • Boosted visibility on online platforms; 

    • Improved communication with clients, leads, and other realtors; 

    • Enhanced marketing to create professional-looking listings and attract more leads; 

    • Access to analytics tools to help optimize strategies and grow business.

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