Why Is SEO Important?
Search Engine Optimization is a crucial issue when working with websites and platforms as it can either help you gain visibility or kill your business. Unfortunately, the rules are vague enough to confuse even the most skilled professionals.
In this article, we will cover all the steps you must take to fix the issues you are most likely to have already and teach you how to avoid the pitfalls of Vue.js SEO along the way to get all the benefits of SEO.
The Main Things About SEO
Even though it might seem that there is no logic behind search engines whatsoever, once you learn how to work with them, you will be able to use this information for your benefit.
These main principles are designed to help services like Google comprehend your site and rank it appropriately. While different engines may have slight operational variations, their logic is mostly the same.
In order to figure out whether your website should or should not be offered to people among their first results, an engine has to guess if they will like it. It does this by analyzing your text and looking for the same text mentioned on social media, blogs, or other platforms. It then ranks you to figure out where your website should be — on top or lost on the bottom.
What Influences Your Rank?
So how does it rank your Vue.js SEO? As we have mentioned, the content of your website decides its history. These are some things you should pay attention to:
- Using links that lead to trustworthy resources
- Fast loading
- Mobile optimization (being mobile app accessible)
- Data protection setup
- Using metadata
- Architecture for search bots
All of these hooks convince search engines that your website is likely to attract people and fully meet their requirements. You do not have to use them by default, but make sure to check if there is a necessity for further improvements.
Tricky Aspects of Vue.js
Of course, this is not exclusively about the Vue.js SEO framework , but there are some common problems that may stop you from gaining visibility when you are using it. These are some aspects that may be problematic:
- Lazy loading
- The complexity of metadata uploading
- Nuxt Vue SEO issues
How To Gain Visibility When Working With Vue.js
Obviously, the first thing you need to do is to eliminate the danger of all previously mentioned problems taking you down. Basically, you need to make your pages fast enough, simplify metadata adding procedures, and make sure that SPA architecture is not stopping your website from being visible.
How to Work With SPA
SPA is a single-page app, which often means that it is not the best for SEO. However, SPA can have some advantages other apps do not. It can be quick, include meta tags, be very secured, and have a high level of user engagement. All these factors mean that SEO for SPA is possible if you know how to do it.
There are certain steps you can take to make sure that your Vue.js SPA is not jeopardized.
- Make sure that your URLs are appropriate for Search Engine Optimization
- Apply pre-rendering
- Make sure that the main Vue.js and SEO rules are followed.
All these implementations can be helpful when tackling your SPA issues.
- Do not aim at one search engine — being adapted to many is a much more robust strategy.
- If you do make Google your main target, do not bother with pre-rendering, as it is not so crucial for this engine.
- Avoid using third-party sources or platforms as you can never be sure they will not fail you.
- Use metadata but do not get carried away — animation may slow down your page.
- Prioritize testing to avoid any mistakes.
- Make sure that your pages are well-arranged so that engines can get their connection and logic.
- Add a connection to social media where possible.
- Apply pre-rendering if you are aiming at other engines.
Make Your Page Fast
You only have a chance of gaining visibility if your page takes less than five seconds to upload. Otherwise, all your efforts are wasted. This rule is logical, as users hardly ever opt for slow pages — speed has become the main principle of looking through websites.
As we mentioned previously, engines sometimes have difficulty understanding multi-page websites properly. Arranging your pages in a transparent way is one possible decision. However, adding site maps can be even more beneficial.
Basically, a site map shows search bots where different content is located within your platform. Of course, it is not required for simple websites that only include one page.
Handle Your URLs
The main focus here is giving each page a real URL instead of mixing them up. Using «history mode» mode instead of «hash» mode is a simple solution for this problem. It will make your URLs SEO-friendly and improve your visibility.
Pre-rendering and SSR
Both pre-rendering and SSR help you to avoid indexing and, therefore, sabotage your website visibility. Let us look at both these approaches critically.
This approach includes servers in this equation. In fact, that is where all the rendering is being conducted. Then the client receives HTML views, and separate HTML objects are generated for all routes.
Pre-rendering is helpful for many different reasons. Most importantly, it simplifies the indexing process and is easier to conduct than SSR. Basically, it generates an alternative version of one’s Vue.js SPA.
JAMStack is one of the most efficient methods of avoiding pitfalls when working on your SEO. However, static site generators are not applicable in all possible circumstances. Static content was commonly used before dynamic websites gained their current popularity. This simple HTML may have limited functionality, but it has the reliability that server rendering lacks.
Crawlers And Client Side Solutions
Google crawler is a part of their software that moves through different pages and adds newly created content to their data. Other search engines use a similar approach as well. Therefore, you need to learn how to use this to your benefit.
Google search engine crawlers can be handled via client-side rendering. Client-rendered content is created in the following manner:
- Server requests for an HTML file are made
- Its static version returned via a server
- A browser conducts CSS
- An API server gets an AJAX request
- A server like JSON sends the information back
- A page gets renewed
So which approach should you use in order to get the best SEO with Vue.js? Finding a one-fit-all solution would be great, but technology rarely works that way.
Unfortunately, there is no easy answer that would suit everybody’s Vue.js and SEO. It depends on various factors such as the engine you are aiming at, the number of pages your website has, etc.
However, one thing you can do is learn how to choose a proper approach and become an expert in using all the potential of your current solutions. As long as you discover how to use your framework properly, you can get all the visibility you aspire to have. Each experience has a perfect solution, but you have to look for them in order to make an informed decision.